关键词: 营销, 化工企业, HSE 管理, 采购商

Abstract: The marketing of hazardous chemicals is the key link to the transformation of chemical products into profits. Through analyzing the contents of marketing in chemical enterprises, this paper studies the problems of SHE management in the marketing of hazardous chemicals. Aiming at these problems, it puts forward the idea of constructing marketing SHE management system. The paper also proposes some good suggestions for SHE management and purchaser management in enterprise marketing link, which plays a positive role in guiding SHE management in the marketing link of the same industry.

Key words: marketing, chemical enterprises, SHE management, purchaser